Sports gear giant Adidas, which sponsors the England captain, unveiled the logo, an abstract illustration of Beckham characteristically launching a free kick.

Beckham's ability to bend free kicks around defensive walls and past straining goalkeepers into the back of the net is perhaps the first case of art imitating life.

 
Beckham said: “The logo is totally me and something that people can relate to.

“The image of me taking a free kick is world renowned and instantly recognisable. I am proud to have worked with Adidas to have developed it.”

Eric Vellozzi, the Adidas designer responsible for the logo, said: “A David Beckham free kick is one of the most recognisable images in world sport, even before he kicks the ball, due to the angle of his body upon impact.

"We'll be using the new logo across our business for many years to come. David's passion and commitment make him one of the fiercest competitors and most exciting players in the game today."
 

Source: BECKHAM-MAGAZINE